A decade in denim

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More about the client

About Jeansbolaget

Jeansbolaget is a Swedish fashion retail chain, founded in 2016 by former JC store owners with the ambition to build a strong chain while keeping the local freedom in how each store is run. With stores across Sweden, it combines a shared brand with local personality. We have been a partner since the very start.

Jeansbolaget

We’ve been part of Jeansbolaget from the very start, helping shape the brand, build its expression and keep it moving forward through campaigns, digital growth and everything in between. More than ten years later, we’re still growing together.

National presence.Local personality.

With stores across Sweden, the challenge is to build one strong Jeansbolaget while still respecting what makes each local store unique. We create a shared direction that keeps the brand together and gives every store room to connect with its own customers.

Two models wearing Jeansbolaget denim jackets, photographed in black and white
Three framed Jeansbolaget campaign posters leaning against a wall

Shaping a warmer expression of fashion

Jeansbolaget has always aimed to make fashion feel approachable, personal and inclusive. We help turn that ambition into a clear expression across campaigns, content and customer touchpoints, creating a brand that feels warm, confident and easy to connect with.

Building e-commerce around a local model

For Jeansbolaget, e-commerce is not just about adding another sales channel. It’s about creating a shared solution that works for the whole chain, supports local ownership and turns a complex structure into something simple for the customer.

Jeansbolaget poster reading Denim Dedication of Oskarshamn, propped against a concrete wall
The Jeansbolaget webshop open on a laptop, showing a pair of jeans
Woman in a light denim jacket on a Jeansbolaget poster reading Denim Dedication of Umeå

Built for the long run

We are proud to be part of Jeansbolaget’s ongoing journey and to contribute to building a brand that combines commercial strength with genuine accessibility.

Contact us

Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!

Contact Us
Johanna Wallin – Copywriter

Johanna Nykvist

Production Manager

Let's talk!