A decade in denim
More about the client
About Jeansbolaget
Jeansbolaget is a Swedish fashion retail chain, founded in 2016 by former JC store owners with the ambition to build a strong chain while keeping the local freedom in how each store is run. With stores across Sweden, it combines a shared brand with local personality. We have been a partner since the very start.
We’ve been part of Jeansbolaget from the very start, helping shape the brand, build its expression and keep it moving forward through campaigns, digital growth and everything in between. More than ten years later, we’re still growing together.
National presence.Local personality.
With stores across Sweden, the challenge is to build one strong Jeansbolaget while still respecting what makes each local store unique. We create a shared direction that keeps the brand together and gives every store room to connect with its own customers.


Shaping a warmer expression of fashion
Jeansbolaget has always aimed to make fashion feel approachable, personal and inclusive. We help turn that ambition into a clear expression across campaigns, content and customer touchpoints, creating a brand that feels warm, confident and easy to connect with.
Building e-commerce around a local model
For Jeansbolaget, e-commerce is not just about adding another sales channel. It’s about creating a shared solution that works for the whole chain, supports local ownership and turns a complex structure into something simple for the customer.



Built for the long run
We are proud to be part of Jeansbolaget’s ongoing journey and to contribute to building a brand that combines commercial strength with genuine accessibility.
Contact us
Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!
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